Posts Know your clients aim

Know your clients aim

Most clients are corporate people protecting their mortgages. They mistakenly see ideas as a risk rather than an advancement to their careers. Therefore their motivation may be quite different from their brief to you.

Find out what the client’s real objective is. All clients aspire to status. It may be their desire to become member of the New Your Yacht or the Jockey Club. To be chairman of the company, Owner of the football club.

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