When Apple released the MacBook Air, someone viewed the sleek notebook as an opportunity to make fun of clunky, old Dell on YouTube with a parody ad. But what if Dell is about to have the last laugh in the ultralight laptop race?
A recent dig through Dell’s trademarks turned up a couple of curiosities – “Adamo” and “Adamo by Dell.”According to the documents, the trademarks cover computer hardware, including possibly desktops and laptops.
The whole “Adamo by Dell” bit sounds rather fancy for a company that lumps all of its computers under just a handful of brands. But, apparently, this computer isn’t your regular Dell computer. It has its own Web site after all, which says the product is coming soon.
Throw Adamo and Dell into a search engine, and you get nothing. Well, make that almost nothing.
A luxury goods publication appears to have some early marketing collateral from Dell for Adamo. “Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air.